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Gyms, wellness providers capitalize on corporate kick for fitness

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The Gazette: Eastern Iowa Breaking News and HeadlinesGyms, wellness providers capitalize on corporate kick for fitnessThe Gazette: Eastern Iowa Breaking News and HeadlinesIOWA CITY — Six months ago, Adam Means shifted the business model at his downtown gym, Iowa City Fitness. Rather than market to the ever-transient student population in this college town, he refocused around corporate wellness. And why not?
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