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From weight loss to fundraising, 'ironic effects' can sabotage our best ...

07:09 Max
The Guardian (blog)From weight loss to fundraising, 'ironic effects' can sabotage our best ...The Guardian (blog)As Tom Jacobs explains at Pacific Standard, among women who already perceived themselves as overweight, those exposed to the weight-related message consumed about 80 calories more, on average, than those who read the article on smoking.
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