Butter in Your Coffee and Other Cons: Stories From a Fitness Insider

Lifehacker UKButter in Your Coffee and Other Cons: Stories From a Fitness InsiderLifehacker UKThe more time I've spent in the fitness industry, the more I've learned how much marketing can make a difference. But there's a fine a line between marketing yourself—a necessity if you want to make it in the industry—and becoming a dishonest con man.